Not Going Anywhere

This weekend, I happened upon a bottle of wine that caught my attention. Oxford Landing's label boasts, rather enigmatically, "Established Since 1958."

Usually in a phrase like this, one would expect the label-maker to use "establish" as a verb, as in "the vineyard was established in 1958," or "established in 1958," to be brief.

But in the case of Oxford Landing, the label-maker is using "established" as an adjective, defined as "settled securely" or "introduced from another region and persisting without cultivation." I'm imagining a group of nomadic vintners, roaming the land in search of grapes for centuries before settling down in south Australia, thus establishing themselves.